Ebene1 Logo

Relaunch BlueSens website: Typo3 alone is no savior

Typo3 was already there...

In 2018, we were asked by BlueSens gas sensor GmbH to take a look at their website including the backend. Based on our expertise, we only knew that it was a Typo3 content management system.

After a free analysis incl. initial consultation, we were able to work out the following problems:

  • There is no multilingualism setup on the site, even though it is available in two languages
    Consequence: Content maintenance is extremely confusing, up-to-dateness of translations unclear
  • No clearly structured product area
    Consequence: Unclear user guidance, no options to filter by interest
  • Unclear conversion funnel, few call-to-action elements, difficult to contact customer support
    Consequence: No visible customer journey, the website generates insufficient leads

This is another example of how a successful website isn't just the product of Typo3. Rather, the overall concept must be perfectly coordinated with the choice of content management system.

Old and new website in comparison

The 4-step plan

Based on this initial consultation, we started the 4-step plan with the management of BlueSens gas sensor GmbH, which we recommend for website developments:

  • Workshop with initial screen design proposals by ebene1
    Goal: Definition of functions, content and maintenance concept, integration into existing CRM, ERP, PIM and other systems
  • Elaboration of detailed cost estimate with "must-have" and "nice-to-have" items
    Goal: Determination of the total budget
  • Programming of the Typo3 installation
    Goal: Deployment of a beta version in 4-6 weeks (depending on complexity)
  • The training of all positions involved in maintaining the website on the client's behalf, as well as the definition of a translation procedure
    Goal: The customer must be able to maintain the content themselves

Each stage is calculated and billed separately. The advantage for the customer is that it is possible to "intervene" after each stage without having to adjust the total budget again and again.

The result

  • Just 2 months after the launch of the new website, we saw 3.5 times more conversions than the same period last year
  • 36.3% more pages per session (2020 compared to 2019)
  • 24.4% higher average session duration (2020 compared to 2019)
  • 23.2% lower bounce rate (2020 compared to 2019)

Through further measures - especially the active content work of Head of Marketing Kristina Bruellhoff - page views were almost tripled month-on-month in some cases.

In the meantime, a further country version for the USA has been implemented. In addition, the go-ahead was given for a Spanish language version.

What the client says

To sum up, we'll let Head of Marketing Kristina Bruellhoff speak for herself:

"From the very beginning of the project, we appreciated the completely transparent approach. The step-by-step plan allows the customer to check each individual feature for its cost/benefit ratio and decide whether it should be implemented now or budgeted for later. The entire project process was characterized by short communication channels, absolute reliability and adherence to deadlines."